Google AdWords and
Video Marketing Questionnaire
Help us get you the best results.
Fill out this questionnaire to maximise the value of our marketing service for your business. Please feel free to contact George or Doug with any questions.
“We look forward to working with you and
getting great results for you!”
In order to start building your advertising campaign and video commercials as quickly as possible, we ask you to complete the following questionnaire and return it to us within 72 hours if possible. This is not mandatory, only if you want to get off to a fast start. If there are any documents you would like to provide, please feel free to email them separately.
Any information you provide will be treated in strictest confidence and will only be used for the sole purpose of advancing your business. Just do the best you can. However, the more detail you provide, the more information we will have for marketing your business.
Now let’s get started…
Your Contact Details
Apart from yourself, who else will be involved in any decision making?
Please provide their name(s), position(s), email:
Please check mark the hypnosis services you provide:
Weight LossStop-SmokingAnxiety / Fear / PhobiasStressSadness / DepressionSportsChronic PainAlcohol Abuse / AddictionsGamblingTest Taking AnxietyRegression TherapyLife CoachingRelationship Issues / DivorceHypnosis Certification ClassesStage - Comedy Hypnosis Shows
Anything we missed? Tell us about it here:
Do you have a Google AdWords account?
If yes, please provide me your 10-digit customer ID number here.
If you do not have an AdWords account you have 2 choices.
ONE… is to create the account yourself or TWO… let me create it for you. If I create the account I’ll need
your name, address, date of expiration and 3 digit number on the back.
NOTE: I can take this information over the phone. It's safer that way!
If you create the account yourself, simply go to Google AdWords and create an account. You’ll need to fund the account with your CC information, and make sure you go in to preferences and set the time zone to whatever your local time zone is. Also, if you already have a gmail account linked to your business’s Google Plus or Google My Business page – PLEASE USE THAT GMAIL ACCOUNT when opening your Adwords account. Enter the customer ID number above when completed.
What is the maximum monthly ad spend you'd like me to set for your account?
Do you have a preference for how your ads are to be scheduled?
I recommend "showing ads all the time” with lower bid adjustments for off hours.
How many miles out from your location do you want the majority of your ads to be seen? I recommend 20 to 30 miles out.
Please list the names of all towns, cities and communities within
the above radius that you’d like to target.
Are there any cities outside the above radius you want your ads to be seen?
What phone number do you want all calls to go to?
NOTE: Voice mail, Google voice telephone numbers and long messages will hurt your results.
What email address do you want your weekly AdWords reports sent to?
Please list ALL discounts you offer or are willing to offer as part of this campaign
NOTE: Your advertising efforts will improve when you offer discounts, coupons, specials. Typical discounts include, military, senior, health care workers, free hypnosis screening, free consultation, 40% first visit discount, skype sessions, concierge sessions, phone sessions and any guarantees.
Tell us a little about the strengths and weaknesses of your top 3 ONLINE competitors.
For COMPETITOR #1 – What are the strengths and weaknesses of their products/service and the way they do business? Please include their website URL.
For COMPETITOR #2 – What are the strengths and weaknesses of their products/service and the way they do business? Please include their website URL.
For COMPETITOR #3 – What are the strengths and weaknesses of their products/service and the way they do business? Please include their website URL.
How are you meaningfully different from your competitors?
Why should a customer do business with you and not another company?
Do you currently advertise on Google AdWords? If so, what was your monthly budget(s) and what were the results?
Results and Expectations…
A profitable marketing strategy for your business takes time. Even though we do our best to provide you with immediate results it generally takes 3 to 4 months to have online advertising campaigns, both PPC and video marketing optimized and performing at a high level for you.
As you know we do not require a long term contract, but we’d like you to be prepared for a minimum of 3 months to give your marketing efforts enough time. PPC requires data to see what works and what doesn’t… and every location is different with different competitors, search volumes and ad costs.
Clients who stay on for a year never leave us…
After 12 months you’ll have 24 video commercials ranking for hundreds of search terms all over the internet in your area. And, after 12 months of advertising on Google AdWords your name will have been seen on page 1 of the search results providing invaluable branding, recognition and credibility as a professional hypnotist in your area.
How to View Your Ads Once Your Campaign Is Live:
As for reviewing and looking for your ads online..
please refrain from searching on Google for your ads.
Every time your ad is shown without being clicked it hurts your quality score, which raises the price of your ad. And… every time you click on an ad you are charged for that click
Here’s an explanation copied and pasted directly from AdWords support center:
“We know it's tempting, but it's best to resist the urge to search on Google.com to check your position. By performing searches that trigger your ad, you'll accumulate impressions without clicks, which can lower your click-through rate and prevent your ad from appearing as often as it should. Also, if you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks you aren't interested in.”
Once in a while is fine, but never click on your ad… the best way to check your ad is to use Google’s ad preview and diagnosis tool. Simply log into your AdWords account, go to Tools > Ad Preview And Diagnosis Tool > and follow the prompts.
Once again, we appreciate your business and we look forward to helping you grow your business. If you have any questions, feel free to call Doug or myself at any time.
To Your Success,
Google Certified AdWords Professional